CASS HERE

Outdoor enthusiast, mediocre surfer, novice mountain biker, will "ooh and ahh" many times, and I truly love building brands and creating feelings.
I am a photographer and designer, with experience that spans across brand identity, art direction, and photography. I have collaborated with clients in diverse sectors, including home goods, skincare, and fashion of varying company sizes and I truly love what I do.
Background
Currently on contract with Nature, and Authentic Audience.
I have worked both freelance + in-house for graphic design, packaging design, photography, and art direction for studios and brands ranging from fashion and outdoor brands to CPG brands. I am a Creative Generalist who has focused on multiple tools of the trade and loves team building + collaboration.
Trevor Hall, OR.CA, Jenni Kayne, Nature, Year & Day, Frank & Eileen, Seea, Authentic Audience, LONGWAY, Guayaki, Rumpl, Andi Eaton (Casa Noon), ROY Hospitality Design, CamelBak, Harvest & Mill
Featured in:
Goop
Sunset Magazine
Jenni Kayne Home
SF Chronicle
(In no particular order)
1. You feeling excited about working together
2. Being super kind! Using "!"! Compliments + encouragement!
3. Great light (I love flash photography, afternoon light before the golden hour, sun sun sun, a good fill light.
4. A clear direction + decisiveness
5. COLOR
6. Photos that feel calm and close
7. Allowing space for play
Two things matter most to me:
1. That you love what we create together.
2. That the whole team feels supported, heard, excited, and there's a sense of ease on set.
I've been told I have a calm vibe on shoot days (my favorite compliment), which allows space for more creativity, play, and overall an experience we all want more of.
A lot of this comes down to pre-production (and my Virgo tendencies). AKA clear art direction + moodboard, a realistic shotlist (I'm speaking to you, you dreamers), plan a's + b's especially if we're shooting with natural light, and the right people for each role.
A BIT MORE...

I grew up in a small town on the California coast, perpetually mesmerized by its nooks and crannies.
PEOPLE

Brenda Mckenzie
Partner

Alison Hang
Partner

Dani Hodgson
Strategy Director

Adam Khan
VP Design

Mike de Silva
VP Clients

Gina Dupont
VP Finance

Herve Valentini
Creative Director